CFO Services
Your dedicated CFO, without the full-time cost.
Senior finance leadership for founders of startups and growing SMEs. We move your business from guesswork to profitable, data-led decisions, on a monthly retainer.
What we cover
Six questions every founder should be able to answer
If any answer is "not sure", that is where we start.
Are you running on real numbers?
Financial and business MIS
- Dashboards with lead and lag KPIs
- Segment, product and channel P&L
- Balance scorecard and CAC tracking
Where is your profit really going?
Profitability and cost optimisation
- Margin analysis by SKU, outlet and channel
- Cost leakage identification
- Pricing power and mix improvement
Is cash working for your business?
Working capital management
- Free cash flow focus and blockage removal
- Receivable and payable cycle optimisation
- Inventory planning
Do you have a plan, or just a budget?
Financial and strategic planning
- Annual budgets, scenarios and break-even analysis
- Long-term business and growth planning
- Competitor benchmarking
Is your structure built for growth?
Tax, transaction and structuring
- Tax optimisation and capital structure
- Cross-border transactions and deal structuring
- Investor readiness and term sheet support
Is your finance team built to scale?
People, process and technology
- Finance training for non-finance managers
- Mentoring in-house finance talent
- Digital transformation and system readiness
Your finance rhythm
What working with your CFO looks like
A fixed rhythm, so nothing depends on someone remembering.
Book a discovery callBooks closed and reconciled
Every month, with maker-checker review before anything reaches you.
MIS and cash review with your CFO
A working session on performance, cash and the decisions in front of you.
Every statutory filing, on time
GST, TDS, PF, ESIC and ROC on a tracked calendar.
Board and investor pack
Clean, consistent reporting your board and investors can rely on.
You deal with the principal, not a junior.
Amit Tiwary
Founder-Director, ProCFO
Amit has spent 20+ years in corporate finance and advisory, and has guided 100+ businesses through fundraising, CFO services, operational finance and M&A. He leads every ProCFO engagement personally, backed by a multi-qualified team of accountants, company secretaries and analysts, with maker-checker review on every deliverable.
He is a Chartered Accountant, Cost and Management Accountant and Company Secretary, with an Advanced Diploma in Management Accounting from CIMA, London.
Client impact
Real outcomes
Business names are withheld for confidentiality. The outcomes are from actual engagements.
12 months
F&B business, Rs 60 Cr: profitable within a year
No financial structure across three outlets and weekly cash stress. We built consolidated and outlet-wise P&L, SKU and channel margins, a cash forecast and AR/AP controls.
4 to 6%
Pharma manufacturer: margin recovered
Revenue was growing while margins fell. We built SKU-wise profitability from scratch, renegotiated distributor margins and set cost-centre budgets with variance tracking.
2 months
Hospitality group: reporting lag eliminated
Accounts were fragmented across properties. A unified chart of accounts and a monthly consolidated MIS now give the board investor-ready numbers every month.
FAQ
Frequently asked questions
What does a virtual CFO actually do?
The same job as a full-time CFO: planning and budgets, MIS, cash and working capital, pricing and margins, funding and investor conversations. You get it on a monthly retainer, with a team underneath doing the execution.
How much time will the CFO spend on my business?
It depends on your stage and tier. Every engagement runs on a fixed monthly rhythm, with a monthly review at minimum and direct access to Amit in between.
How is this different from my CA firm?
A CA firm is built for compliance: filings, books and audits. A CFO is built for decisions: what to price, where cash is going, when to raise. Many clients keep their CA for the audit and use us for everything else.
Can you work with my existing accountant?
Yes. We can lead and review your in-house team, or take over execution through our accounts and compliance team. We usually start with a financial health assessment and decide together.
What does it cost?
It depends on your stage and scope. We recommend a tier after a financial health assessment, and you get a written, phased proposal before anything starts.
Your next step
Let's look at your numbers together.
One conversation will show you where your finance function stands and what fixing it looks like.
+91 97314 05575
info@procfo.co.in