Run your company on numbers you trust.
ProCFO gives founders of startups and growing SMEs a CFO-led finance team, from daily books and compliance to board-ready MIS, fundraising and M&A, without the cost and risk of building it in-house.
Trusted by 100+ businesses across India and abroad
Trusted by 100+ businesses
Across CFO services, accounting and compliance, fundraising and M&A.
And many more, including
- Settl
- Wandr Hotels
- Flyberry
- Go Swasthya
- Medford Pharma
- GSS Pharma
- Wow Life Sciences
- Cutshort
- Button Creatives
- Alohas
- Da Alohas
- Singapore Street
- Poptopia Foods
- Chaska Bun
- Doodhvaale
- Sanjeevani Farms
- Home Awaits
- Aatmix Systems
- Zieta Tech
- Cognivion Tech
- SAR India Digital
- Vidhwan Inc
E-commerce, food and beverages, FMCG, retail, hospitality, pharma, healthcare, technology, SaaS, logistics and manufacturing, in India and abroad.
Sound familiar?
Growth exposes every gap in your finance function.
Tick the ones that describe your business today.
Ticked two or more? You have outgrown bookkeeping. You need a CFO.
Talk it through with Amit
One partner. Every layer of finance.
Most growing companies have bookkeeping, a CA for filings and a founder doing the CFO job at night. We replace that patchwork with one team that covers strategy, transactions and day-to-day execution.
100+ clients served | 20+ years in finance leadership | 12 sectors | Zero missed compliance deadlines
Our flagship
The Managed CFO Office. Your entire finance department, as a service.
One retainer gets you a CFO, a finance controller and an accounts and compliance team, working as your finance function. It runs on a fixed monthly rhythm, with one point of accountability.
Planning, budgets, unit economics, board and investor conversations, and the big calls.
Monthly close, MIS, cash and working capital, and maker-checker review of every output.
Books, payables, receivables, payroll inputs, and GST, TDS, PF, ESIC and ROC filings.
Three ways to start, by stage
Foundation
For early-stage startups getting finance right from day one.
- Bookkeeping and full compliance
- Monthly MIS
- Quarterly CFO review
- Chart of accounts and process set-up
Growth
For businesses scaling revenue, teams and locations.
- Everything in Foundation, plus:
- Monthly CFO review
- Budgets and cash flow forecasting
- Profitability by product and channel
- Working capital management
Scale
For companies preparing to raise, expand or exit.
- Everything in Growth, plus:
- Dedicated finance controller
- Board and investor reporting packs
- Fundraising and due diligence readiness
- Internal controls and audit readiness
Your tier is scoped after a financial health assessment. Fundraising, M&A and specialist advisory can be added as projects at any time.
One firm for your full finance journey
Prefer to start with one area? Each service is also available on its own, and can grow into a Managed CFO Office later.
CFO Services
Your dedicated CFO, without the full-time cost. Planning and budgets, MIS and dashboards, working capital, profitability and cost, tax and structuring.
Fundraising and M&A
From first pitch to final close. Pitch deck and model, due diligence and data room, investor access, term sheets, M&A and debt syndication.
Accounting, Tax and Compliance
Accurate books. Clean compliance. Always. Bookkeeping, payables and receivables, payroll, GST, TDS, PF and ESIC, with maker-checker review.
Company Secretary Services
Incorporation, ROC and statutory compliance, board and meeting support, FEMA and RBI, and entities in Singapore, UAE and the USA.
Specialist Advisory
Business valuation, ESOP design, pricing and GTM strategy, 3 to 5 year projections, finance SOPs and internal controls.
Who we work with
Founders and promoters of startups and growing SMEs, in sectors where we have done the work many times over.
Service Businesses
Client and project-wise profitability, billing discipline, and cash flow that keeps pace with payroll.
Manufacturing
Product and SKU-wise costing, distributor margins, and working capital tied up in inventory.
Technology and SaaS
Unit economics, burn and runway, investor reporting, and readiness for your next round.
See how we help →
Family-Run SMEs
Clean books, monthly MIS, and a finance function that no longer depends on one person.
FMCG
Channel and SKU margins, trade spend, distributor pricing, and GST across states.
See how we help →
D2C Brands
CM1, CM2 and CM3 by channel, marketplace and gateway reconciliation, CAC and LTV.
See how we help →
Food and Beverages
Outlet-wise P&L, food cost and wastage, and cash control across locations.
See how we help →
Pharma and Life Sciences
Product-wise profitability, batch costing, distributor credit, and regulatory compliance.
See how we help →
The alternatives
Why not just hire someone, or call a consultant?
Both give you one person's range. ProCFO gives you a qualified, layered team.
| Full-time hire | Standalone consultant | ProCFO Managed CFO Office | |
|---|---|---|---|
| Expertise | One person's experience | One person, part-time | A qualified team of accountants, company secretaries and analysts, led by a principal |
| Coverage | Books or strategy, rarely both | Advice, rarely execution | Strategy, execution and compliance under one roof |
| Continuity | Knowledge leaves with them | Depends on their availability | Documented processes, no single point of failure |
| Quality | Self-reviewed | Self-reviewed | Maker-checker review on every deliverable |
| Cost | Salary, benefits and tools | Hourly or per-project fees | One retainer, scoped to your stage |
The Managed CFO Office gives you the whole team, for one retainer.
Real outcomes, across the sectors we serve
A few recent engagements. Business names are withheld for confidentiality; the outcomes are from actual work.
7 days
D2C brand: monthly close cut from 45 days to 7
Growth was hiding poor unit economics. We reconciled gateways and marketplaces and built CAC, LTV and channel margin dashboards. The founders now see profit and cash every week.
12 months
F&B business, Rs 60 Cr: profitable within a year
No financial structure across three outlets and weekly cash stress. We built consolidated and outlet-wise P&L, SKU and channel margins, a cash forecast and AR/AP controls.
4 to 6%
Pharma manufacturer: margin recovered
Revenue was growing while margins fell. We built SKU-wise profitability from scratch, renegotiated distributor margins and set cost-centre budgets with variance tracking.
2 months
Hospitality group: reporting lag eliminated
Accounts were fragmented across properties. A unified chart of accounts and a monthly consolidated MIS now give the board investor-ready numbers every month.
You deal with the principal, not a junior.
Amit Tiwary
Founder-Director, ProCFO
Amit has spent 20+ years in corporate finance and advisory, and has guided 100+ businesses through fundraising, CFO services, operational finance and M&A. He leads every ProCFO engagement personally, backed by a multi-qualified team of accountants, company secretaries and analysts, with maker-checker review on every deliverable.
He is a Chartered Accountant, Cost and Management Accountant and Company Secretary, with an Advanced Diploma in Management Accounting from CIMA, London.
What clients say
Rated 5.0 on Google. Read all reviews
“
I consider myself fortunate to have used their financial and business management consultancy services for my startup. They expertly analyze my company’s financials to pinpoint areas for improvement… working with him and his efficient team feels like a collaborative partnership, not just a simple exchange of advice.
Surajit Ghara, startup founder (Google review)
“
Saw the P&L. Insightful.
Bharath Bhaskar, Settl
“
Thank you very much for all the help. You were all a great team to work with & that made the entire engagement smooth.
ProCFO client
“
Your expertise and guidance have been invaluable to our startup… We highly recommend you to any startup seeking top-notch advice.
Thirunathan Muniswamy (Google review)
From the founder's desk
Practical notes on cash, margins, MIS and fundraising, written from real engagements.
How we engage
Four steps to a finance function you can rely on.
1
Detailed discussion
A structured conversation about your business, your challenges and your financial goals.
2
Financial health assessment
A deep dive into your books, systems and reporting. We fix legacy issues and set baseline financials.
3
Agree the scope of work
A phased proposal: your Managed CFO Office tier or individual services, with timelines and team.
4
Ongoing CFO partnership
Regular reviews, MIS updates and proactive advice as your business evolves.
Let's look at your numbers together.
One conversation will show you where your finance function stands and what fixing it looks like.
Frequently Asked Questions
What is a Fractional CFO?
A fractional or virtual CFO does the job of a full-time CFO, on a monthly retainer. At ProCFO you also get the team underneath: a finance controller and an accounts and compliance team, so the CFO is not doing data entry.
How can a Fractional CFO help my business?
By owning the numbers you are probably owning today. That means books closed and reconciled every month, an MIS you can decide from, a cash forecast that shows problems weeks early, clean compliance, and someone senior beside you for pricing, funding and investor conversations.
What industries do you serve?
D2C and e-commerce, FMCG and FMCD, food and beverages, retail, hospitality, pharma and healthcare, technology and SaaS, logistics, and manufacturing. Twelve sectors and counting.
How is the service structured?
Most clients choose the Managed CFO Office, in one of three tiers: Foundation for early-stage startups, Growth for businesses scaling revenue and locations, and Scale for companies preparing to raise, expand or exit. You can also start with a single service. Fundraising, M&A and specialist advisory are added as projects.
What are the benefits of hiring a Fractional CFO?
You get a qualified, layered team for one retainer, instead of one person’s range. Work is documented, so nothing leaves when a person does, and every deliverable goes through maker-checker review.
How do I know if I need a Fractional CFO?
If two or more of these sound familiar, it is time: nobody senior owns finance, books close late, cash is tight even when sales look healthy, you have a budget but no forecast, or tax planning happens at year end.
What is the cost of hiring a Fractional CFO?
It depends on your stage and scope. We recommend a tier after a financial health assessment, and you get a written, phased proposal before anything starts. There are no hourly surprises.
How do I get started?
Book a discovery call with Amit directly, call +91 97314 05575, or write to info@procfo.co.in. One conversation will show you where your finance function stands.