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Virtual CFO for retail
For multi-store retail chains, franchise networks and brands selling in stores and online. We bring store-wise P&L, inventory control and buying discipline, with a monthly pack you can act on.
What we see in retail businesses
Rent, staff and head office costs are not allocated consistently, so nobody knows which stores really make money.
Buying runs ahead of sell-through, and cash ends up sitting on shelves and in the warehouse.
End-of-season discounts go deeper every year, without a markdown budget by category.
Leases are signed store by store and reviewed only when the renewal is due.
Returns, fulfilment and marketplace fees make online margin hard to compare with stores.
Shrinkage, cash handling and gaps between POS, payment gateways and bank go unreconciled.
Sales, gross margin, rent, staff and running costs for every store, every month.
Inventory days, ageing and sell-through by category, feeding the next buying plan.
Markdown budgets by category, tracked through every sale.
Every lease with its rent, escalation and renewal date, and a fix-or-close review for weak stores.
Daily sales reconciled to bank and payment gateways, and stock counts reconciled to the books.
See it in numbers
KPIs, budget against actual, an EBITDA bridge, cash, and CFO commentary on what moved and what to do next. Illustrative data, no client names.
Amit has spent 20+ years in corporate finance and advisory, and has guided 100+ businesses through fundraising, CFO services, operational finance and M&A. He leads every ProCFO engagement personally, backed by a multi-qualified team of accountants, company secretaries and analysts, with maker-checker review on every deliverable.
He is a Chartered Accountant, Cost and Management Accountant and Company Secretary, with an Advanced Diploma in Management Accounting from CIMA, London.
How we can help
Your entire finance department as a service, from daily books to the board pack. See the tiers
Planning, MIS, profitability, cash and working capital, led by a senior CFO. Learn more
Valuation, ESOPs, pricing, projections and finance SOPs. Learn more
FAQ
Yes. We agree how rent, staff and head office costs are allocated, then produce a store-wise P&L and contribution every month.
We give your buying team the numbers: sell-through, inventory days and ageing by category and store. Buying decisions stay with you.
Yes. We work with your existing POS and accounting systems and build the reconciliations and reports on top of them.
Yes. We bring fulfilment, returns, marketplace fees and rent onto the same contribution basis, so channels can be compared like for like.
Yes. GST returns and reconciliations, including multi-state registrations, are part of our accounting, tax and compliance work.
Your next step
One conversation will show you where your margin and cash are going, store by store.
+91 97314 05575
info@procfo.co.in
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