Virtual CFO for FMCG and FMCD
Know which SKUs, channels and distributors make you money.
For FMCG and consumer durables companies selling through distributors, modern trade and online. We bring SKU and channel profitability, trade spend control and working capital discipline.
What we see in FMCG companies
Problems we fix every month
Margin visible only at company level
Without SKU, channel and customer-wise P&L, loss-making lines hide behind the winners.
Trade spend that is hard to measure
Discounts, schemes and claims add up across distributors and retailers, often without a clear view of the return.
Distributor pricing drifting
Price lists, credit terms and margins vary by distributor, and leakages go unnoticed.
Working capital stuck in the channel
Receivables from distributors and modern trade, plus inventory across depots, absorb cash as you grow.
Costing that lags reality
Raw material and packaging prices move faster than standard costs, so pricing decisions are made on old numbers.
Compliance across states
Multiple depots and state registrations make GST and e-way bill compliance heavy.
SKU and channel profitability
A P&L by SKU, channel and key customer, so you know where margin is made and lost.
Trade spend tracking
Schemes and claims tracked against sales, so every rupee of trade spend has a measured return.
Distributor margin control
Price, credit and margin discipline across distributors, with exceptions flagged monthly.
Working capital cycle
Receivable, payable and inventory days tracked and actively managed.
Cost and pricing reviews
Product costing refreshed regularly, with pricing and mix decisions backed by current numbers.
Client impact
What this looks like in practice
Business names are withheld for confidentiality. The outcomes are from actual engagements.
4 stores
Multi-outlet retail, Rs 35 Cr: loss-making stores found and exited
No SKU or store-level P&L and inventory leakage going undetected. We built SKU and store profitability, inventory and wastage tracking, and KPIs for every store manager. The remaining stores improved margins.
4 to 6%
Pharma manufacturer: margin recovered
Revenue was growing while margins fell. We built SKU-wise profitability from scratch, renegotiated distributor margins and set cost-centre budgets with variance tracking.
You deal with the principal, not a junior.
Amit Tiwary
Founder-Director, ProCFO
Amit has spent 20+ years in corporate finance and advisory, and has guided 100+ businesses through fundraising, CFO services, operational finance and M&A. He leads every ProCFO engagement personally, backed by a multi-qualified team of accountants, company secretaries and analysts, with maker-checker review on every deliverable.
He is a Chartered Accountant, Cost and Management Accountant and Company Secretary, with an Advanced Diploma in Management Accounting from CIMA, London.
How we can help
Services that fit FMCG companies
Managed CFO Office
Your entire finance department as a service, from daily books to the board pack. See the tiers
CFO Services
Planning, MIS, profitability, cash and working capital, led by a senior CFO. Learn more
Accounting, Tax and Compliance
Accurate books, reconciliations and every statutory filing, on time. Learn more
FAQ
Frequently asked questions
Can you build SKU-wise profitability from our current data?
Usually yes. We start from your sales, purchase and production data, allocate costs on a sensible basis, and refine the model over the first few months.
Do you help with distributor and trade scheme analysis?
Yes. We track schemes, claims and distributor margins against sales, and support renegotiation where the numbers show leakage.
Can you handle GST across multiple states?
Yes. Our accounting and compliance team handles GST across multiple registrations, including reconciliation with GSTR-2B.
We sell through modern trade and online too. Can you cover all channels?
Yes. We build a channel view across general trade, modern trade, marketplaces and your own website, so each channel is judged on its true margin.
Your next step
Find out where your margin is really made.
One conversation will show you which SKUs, channels and distributors to look at first.
+91 97314 05575
info@procfo.co.in