In the fast-evolving D2C landscape, platforms like Blinkit, Swiggy Instamart, Zepto, and Amazon have redefined convenience for consumers. But for brands, they bring a unique set of challenges, especially in managing multi-city supply chains. When operational inefficiencies start affecting margins, cash flow, and scalability, quick commerce can quickly become a double-edged sword.

The Challenge:

One of the D2C brand scaling through quick commerce platforms faced a series of challenges that disrupted operations and finances:

• SLA Breaches: Frequent missed delivery slots led to penalties and delays.

• Inventory Issues: Overstocks in some cities and stockouts in others due to poor inventory visibility.

• Cash Flow Strain: Upfront logistics costs and delayed payments from platforms tied up working capital.

• High Logistics Costs: Shipping directly from a single location inflated costs.

The result? Shrinking margins, a stretched cash runway, and a frustrated team.

How We Solved These Challenges

When this brand partnered with us, the first step was diagnosing the root causes. We didn’t just fix their supply chain; we transformed it into a profitability driver.

Step 1: Optimize Distribution Models

A one-size-fits-all approach doesn’t work for quick commerce. We analyzed their distribution setup and introduced a hybrid model:

• Centralized inventory in a third-party warehouse for direct e-commerce and bulk orders.

• Regional distributors in major cities to fulfill quick commerce demand more efficiently.

Pro Insight: Evaluate the feasibility of working with third-party fulfillment partners for centralized operations while leveraging distributors for last-mile efficiency.

Step 2: Integrate Technology for Real-Time Visibility

The brand lacked a system to track inventory across warehouses and platforms, leading to frequent stock mismatches. We implemented a real-time Inventory Management System (IMS) to:

• Monitor stock levels across multiple cities.

• Automate replenishment triggers to avoid stockouts.

• Provide visibility to align production schedules with demand forecasts.

Pro Insight: Use inventory management tools to seamlessly track and integrate with marketplace APIs, ensuring better demand forecasting and supply chain visibility.

Step 3: Negotiate SLA Terms and Automate Slot Booking

Delivery failures often stem from tight SLA requirements and manual scheduling errors. We:

• Renegotiated SLAs with logistics partners to align with realistic delivery windows.

• Automated slot booking using platform-specific tools to reduce manual errors and ensure timely deliveries.

Pro Insight: Work with logistics providers who specialize in your target platforms and negotiate SLAs that account for your operational capabilities.

Step 4: Streamline Logistics Costs

Shipping directly from one location to all destinations inflated costs. By decentralizing with regional hubs, the brand:

• Reduced shipping distances for quick commerce platforms.

• Optimized delivery routes through logistics aggregators.

Pro Insight: Use a mix of regional warehouses and local fulfillment hubs to cut shipping costs and meet delivery timelines.

Step 5: Improve Financial Planning and Cash Flow

Quick commerce payments can take weeks, putting pressure on working capital. To address this, we:

• Built a dynamic cash flow forecasting model to account for receivables and upfront logistics costs.

• Recommended consignment-based agreements with distributors to reduce inventory holding costs.

• Introduced credit lines to bridge payment gaps.

Pro Insight: Maintain a 90-day rolling cash flow reserve and explore early payment discounts or invoice financing for quicker receivables.

The Results: Turning Supply Chain into a Profit Center

After implementing these changes, the brand experienced:

• SLA compliance improved from 65% to 90%, reducing penalties and delays.

• Delivery lead times dropped by 30%, improving customer satisfaction.

• Inventory turnover increased by 25%, freeing up working capital.

• Logistics costs reduced by 20%, boosting margins.

• Cash runway extended by an additional 3 months, giving the brand more breathing room for growth.

Key Takeaways for D2C Founders

Scaling your D2C brand through quick commerce isn’t just about logistics—it’s about building a supply chain that fuels profitability.

Here’s what you can do:

1. Hybrid Models Work: Balance centralized warehouses with regional distributors for efficiency and cost savings.
2. Leverage Technology: Invest in real-time inventory management to eliminate stock mismatches and improve visibility.
3. Negotiate Smart: SLAs should align with your operational capacity—don’t let unrealistic terms hurt your business.
4. Plan for Cash Flow: Forecast receivables and plan for upfront logistics costs to avoid cash flow crunches.
5. Optimize Costs: Use data to identify cost-saving opportunities in your logistics operations.

Let’s Solve This Together

The supply chain isn’t just about moving products; it’s about driving profits.

At ProCFO we work as strategic partners to help D2C brands navigate these challenges with actionable strategies and measurable results.