The Red Flags I Spot in Startups – Often in the First 15 Minutes

Banner image titled ‘5 Finance Red Flags I Spot in Startups’ with bold white text on a blurred office background. Includes icons representing financial warning signs: a red alert symbol, a downward dollar graph, a cap table chart, and a compliance calendar. Branded with the ProCFO logo

The Red Flags I Spot in Startups – Often in the First 15 Minutes Startups rarely fail for lack of effort. They fail because something in their finances was quietly broken — and stayed that way too long. At ProCFO, we’ve seen this again and again. Founders who raised capital, built great teams, and had […]

The Cash Flow Playbook for Startups

A stressed startup founder analyzing cash flow statements on a laptop, with financial charts and overdue invoices in the background, representing common cash flow mistakes and financial management challenges.

Many startups fail not because of a bad idea, but due to cash flow mismanagement. This article dives into the most common cash flow mistakes—such as overestimating sales, ignoring working capital, and scaling too fast—and provides actionable solutions to keep your startup financially stable and thriving.

Building a Financial Planning Roadmap for Your Startup/MSME

Introduction Starting a business is an exciting journey filled with potential and opportunity. However, one of the most critical aspects of ensuring your startup or micro, small, and medium enterprise (MSME) thrives is creating a robust financial roadmap. This article will guide you through the essential components of a financial plan, including budgeting, forecasting, and […]